HNW Wealth News

july 2008

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	Every month, wealthy Americans use the Internet to shop twice as much as the average individual. So how can you reach potential high-net-worth clients online? As with traditional media, marketers must first go to the content that their customers access. But on the Web, they can follow up using highly targeted tools that only the online medium can offer.

McKinsey Finds Hedge Funds Hardest Hit by Crisis

Daily News (White Plains, New York), July 2008

Among the four groups of investors tabbed the “New Power Brokers,” hedge funds have been the hardest hit by the crisis, and their growth could be altered as a result.

Bubbles, Booms and Busts: The Art Market in 2008

The New York Sun, July 2008

If you think that one inanimate shark is as good as another, your understanding of the art market is, as they say, dead in the water.

A Personal Submarine Prepares for Launch

USA Today, July 2008

A flight of fancy becomes reality—for $2 million.

When Virtue Is a Vice

Harvard Business Review, July 2008

Research shows that forgoing indulgences today can feed strong regrets later, and that near-term regrets about self-indulgence dramatically fade with time.

Gains in Charitable Donations Dampened by Economic Woes

The Virginian-Pilot (Norfolk, VA.), June 2008

Despite a host of troubling economic signals, charitable giving rose slightly last year, according to estimates from the Giving USA Foundation. But there are signs that those trends could give way to a decline this year.

Digital Teens Wired for Giving

The San Francisco Chronicle (California), July 2008

Meet the new philanthropists—Silicon Valley teens with innate computer networking skills, affluent family connections and the one-click ability to bear witness to global poverty.

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	Are you currently engaged in online content or behavioral marketing?* a. My company uses content marketing online. b. My company uses behavioral marketing online. c. Yes, my company uses both. d. No, my company does not use content or behavioral marketing tools online. * See this month’s feature story for more on content and behavioral marketing. View results from the June poll question.





	My fashion label has almost 50 stores around the world, and we partner with retailers who carry our brand. We’ve been discussing adding e-commerce to our existing online presence, but we are debating whether offering our lines on the Web is worth the cost. We even question if it makes sense for a luxury brand to sell online. What criteria should we consider, and how do we know that e-commerce is right for our brand and our current retail structure?